Frequently asked questions

Greg answers every call to your business, 24/7 — nights, weekends, mid-job, doesn't matter. It captures and qualifies each lead, texts back any call it can't take live, logs everything to a CRM in real time, sends automatic follow-ups and quotes, and books jobs onto your calendar without double-booking a crew. If something's urgent, it alerts you directly. It's built to be the front desk your business doesn't currently have, not a single-purpose bot bolted onto your phone line.

No. A chatbot or basic answering service picks up a message and stops there — someone still has to notice it, transcribe it, and manually follow up. Greg is a command center: the call gets answered, the lead gets qualified and logged to your CRM automatically, follow-ups go out on their own schedule, and the job gets booked against your real calendar. Most point-solutions in this space stop at "we answered the phone." Greg keeps going until the lead is either booked or clearly dead — that end-to-end scope is the actual difference.

A human receptionist is one person on one shift — nights, weekends, sick days, and lunch breaks are still gaps. Greg doesn't clock out. It answers every call the same way at 2pm on a Tuesday and 2am on a Sunday, and it never forgets to log a lead or send a follow-up because it's slammed. Plenty of operators keep a human for the relationships that need one and let Greg cover the calls a human physically can't get to.

Greg is built for local service businesses where missed calls cost real jobs — HVAC, plumbing, roofing, restoration, auto detailing, and medical or dental offices are the core fit, along with similar operators who run on inbound calls and tight scheduling. If your business loses money every time a call goes to voicemail, Greg is worth the conversation regardless of trade.

There's no public price list, and we're not going to invent a number here — what Greg costs depends entirely on which systems your business actually needs (call answering, follow-up automation, a rebuilt website, CRM automation, or some combination). That gets scoped on a free intro call, where we audit how many leads you're currently losing and map which piece would move the needle first. You get a real number after that, based on your business, not a generic tier.

It's a short, no-pitch-deck conversation. We look at how calls and leads are actually flowing through your business today — what's getting missed, where follow-up is slipping, how booking works now — and map which system would have the biggest impact if fixed first. You walk away with a clear picture of what's leaking, whether or not you move forward with Glacier.

Once we've scoped what you need on the intro call, most deployments are a matter of days, not months — Greg gets mirrored to your existing number, CRM, and scripts, tested in shadow alongside your current setup, and then cut over live. Exact timing depends on how much integration your existing stack needs, which is part of what gets nailed down on the call.

No — the goal is a caller who has no idea they're not talking to your front desk. Greg is scripted around how your business actually talks to customers, not a generic template, and it's tuned during setup before it ever takes a real call.

Greg is built to recognize when something needs a human — an angry customer, an unusual request, a genuine emergency — and route it straight to you or your team instead of trying to force it through a script. You also get an alert on anything flagged urgent, so it doesn't sit in a queue waiting to be noticed.

Yes. Calls, transcripts, and lead data are encrypted in transit and at rest, access is controlled, and everything is logged. If your business handles PHI, Greg is built to operate under a signed BAA. You also retain your data — it's exportable at any time, not locked behind the tool.

It works with what you've got wherever possible — Greg logs leads, calls, and follow-up activity directly into your existing CRM instead of forcing you onto a new one. If you don't have a real CRM in place yet, that's one of the systems we can build as part of the deployment.

Yes — that's core to the command-center piece, not an add-on. Once a lead is captured and qualified, Greg can trigger quote follow-ups and nurture sequences on a schedule, so a lead that doesn't book on the first call doesn't just go cold because nobody remembered to circle back.

That's a normal starting point for the intro call. A lot of operators come to us already using a call-answering point solution and still losing jobs after the call ends — because answering the phone is only step one. We'll look at where your current setup stops and whether closing the rest of the loop (follow-up, CRM, scheduling) is what's actually missing.

Both. Glacier builds high-conversion websites and funnels and runs local SEO alongside Greg, because a site that doesn't convert or doesn't rank feeds the same problem — leads that never reach you in the first place. Which pieces you need gets mapped on the intro call along with everything else.

Yes. Systems get scoped to what you need now, and that scope can change as your business does — add a piece, drop a piece, or walk away. Nothing here is a rigid, one-size-fits-all contract.